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Tuesday, March 17, 2026Why Gaylord Businesses Are Leaving Press Coverage on the Table
The PRSA found that 75% of working journalists consult a media kit when researching a story — meaning if yours doesn't exist, a reporter covering Antrim County's tourism or dining scene will build your profile from search results instead. For businesses in a region that earns regional media attention for outdoor recreation and seasonal events, that's an opportunity worth protecting.What a Media Kit Actually Is A media kit — also called a press kit — is a pre-assembled package of brand assets and
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