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Thursday, April 02, 2026
Building a Financial Safety Net for Your Otsego County Small Business
A study by U.S. Bank found that 82% of small businesses fail due to cash flow problems — not bad ideas or poor service, but financial fragility. Building a financial safety net means having enough cash, credit, insurance, and operational flexibility to absorb a hit, whether that's a slow quarter, an unexpected repair, or a forced closure. For business owners in Otsego County and the Gaylord area, where seasonal revenue swings can compress months of income into a short window, getting this foundation right
Tuesday, March 17, 2026Why Gaylord Businesses Are Leaving Press Coverage on the Table
The PRSA found that 75% of working journalists consult a media kit when researching a story — meaning if yours doesn't exist, a reporter covering Antrim County's tourism or dining scene will build your profile from search results instead. For businesses in a region that earns regional media attention for outdoor recreation and seasonal events, that's an opportunity worth protecting.What a Media Kit Actually Is A media kit — also called a press kit — is a pre-assembled package of brand assets and
Monday, January 12, 2026Smart Security for Small Business: Protecting Data, Systems, and Trust
In today’s digital marketplace, cybersecurity isn’t just an IT issue — it’s a business survival issue. Whether you’re launching your first startup or scaling a growing enterprise, protecting your company’s data, systems, and reputation must be a strategic priority. Threats are evolving, and attackers are increasingly targeting small to mid-sized businesses that lack robust defenses.Key Insights for Business Owners Cybersecurity affects every business, regardless of size or industry. Most breaches stem
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