Downtown Merchants Association
The DOWNTOWN MERCHANTS ASSOCIATION (DMA) is a group of brick & mortar business owners in the Gaylord, Michigan downtown-shopping district), that plans, organizes and executes shopping and community events for that district.
DMA MISSION: Support brick and mortar businesses in the DMA district. Increase customers and enhance the downtown experience through community and shopping events.
Drive Thru Christmas Light DisplayName: Drive Thru Christmas Light DisplayDate: November 22, 2018 - December 30, 2018Event Description:Northwest Michigan's first Drive Thru Christmas Light Display is set to debut November 22 at Castle Farms, creating an experience for the whole family to enjoy! A Castle Farms Christmas utilizes energy efficient LED lighting to transform this historic property into an enchanted holiday destination; creating a drive thru attraction over one half mile long and featuring tens of thousands of lights. This 10-15-minute magical drive thru will allow visitors to see this French Renaissance Castle in a light never seen. Majestic towers and breathtaking lightscapes, this display focuses on its unique architecture and nature. Envisioned and brought to Charlevoix by Christmas Décor of Northwest Michigan owner Ron Pierson. Admission to the attraction is just $10 per car, and $ 25 for oversized vehicles.